Elevated. Sophisticated. Fresh. Trendy.
Project: Discover Ashley
Location: International Plaza / Tampa, Florida
Goal: Create relationships with new shoppers in Ashley HomeStore’s first accessory store, then direct them to the nearest HomeStore for furniture purchases.
Services: Creative Strategy / Art Direction / Photography / Graphic Design / Copywriting / Environmental Design
Colors for this initiative are bold, saturated and clean to complement the sculptural furniture and lighting. A multi-day custom photoshoot with numerous models, props and settings provided fresh and engaging content.
Discover Ashley is an omni-channel experience - from web to mall to full-size store.
This smaller footprint store is scaled to provide an intimate setting for exploring without sales pressure while inspiring creativity at every interaction.
