They’re here and then they’re gone…
Ahhh, the strawberry. Publix Super Markets celebrates seasonal fruits and vegetables year round by releasing special limited time offers. Every spring strawberries get their day in the sun with sweet treats from the Bakery.
Services
Art Direction / Photoshoot / Prop and Food Styling / Graphic Design for POP, emails, landing pages, digital ads, print advertising
Original Concept
While the placement of the bakery items didn’t change much, the original type concept was too fussy and stylized. A cleaner, more classic approach kept the focus on the product.
Art Direction
To celebrate these limited time sweet strawberry treats, we threw our Publix bakery goods a party. Art direction and styling included tone-on-tone backgrounds, bold stripes, metallic details and bright white graphic serveware to compliment the delicate and delicious desserts.
